In+the+media

The battle in the media is a very important part of the Mac vs. PC conflict. It is so important in fact, that people in the media have concluded that this is where the war will be won. My thesis advisor, Dr.Perry, a former advertising and marketing executive, has said "the difference between these two companies will no longer be found in the products but in the way that they position their products." This is the reason why I decided to take an indepth look at each of these two companies' ads and compare them.

1984 Apple's "Big Brother" Commercial media type="youtube" key="OYecfV3ubP8" height="344" width="425"This 1984 commercial, called //**Nineteen Eighty-Four,**// first aired during the Super Bowl. As you can see, the girl with the hammer is running to destroy Big Brother. When she finally does throw her hammer at the screen, everyone in the room is literally blown away by this. You know she is a rebel because she is the only girl in the whole commercial, and she is the only object that has any color about her at all. This commercial will always be remembered and talked about by anyone who saw the 1984 Super Bowl. This commercial is significant because it shows a specific attack against Microsoft by Apple. This is one of the first times that Apple openly challenged Microsoft through the media.

Apple's 1985 **//Lemmings//** Commercial media type="youtube" key="-KNrxwl59I0" height="344" width="425" The **//Nineteen Eighty-Four//** commercial was followed a year later by this **//Lemmings//** commercial. This was another commercial that suggested going against the norm and looking into something else besides the standard Windows graphical user interface. Even though this commercial is specfically advertising for Apple's office programs, it is still a very memorable ad that is very hard to forget. The music in the background can be easily recognized from Disney's "Snow White and the Seven Dwarves." It is the same beat and rhythm as the infamous "Hi Ho" song, that was sung by the dwarves as they marched in a single file line to and from there way to work.

Fifteen of the Current Mac VS. PC Commercials media type="youtube" key="lgzbhEc6VVo" height="344" width="425" This compilation of 15 commercials is a little long, but I highly reccommend you view the whole thing in order to get a better idea of how and in what ways Mac is attacking PC. In these commercials there is always a very handsome and cool, man, played by Justin Long, who is considered a Mac. He is always talking to PC about PC's problems or Mac's benefits. The problems or benefits are always straightforward, in your face and humorous. The problems range from a simple magnetic power cord to viruses and spyware.

Windows **//Suit//** Commercial media type="youtube" key="eOIBGPOKgus" height="344" width="425" This commercial was one of many commercials that is to be considered a response to Mac's attacks. This commercial broadens PC's or Windows' umbrella of users from just a person who wears a suit to everyone else. This commercial features a scuba diver, a business man, an astronaut and an artist. To many advertising professionals, this commercial was an inadequate response to Apple's attacks. Apple attacked specific things that were commonly known to be wrong with Windows, including spyware, viruses, and out-of-the-box functionality. Instead of Windows responding to the heart of the Apple commercials, they chose to respond to the PC guy. This means that instead of fighting the claims that Windows is a subpar interface, they chose to respond to the claim that nerds use Windows.

media type="youtube" key="igSlM3tl2zE" height="344" width="425"In this commercial, Microsoft attempts to rebut Apple's claims that Vista is a sub-par interface. The way they do this is by showing a group of individuals testing Microsofts "new" operating system, and show their positive reactions to this brand new near perfect system, which they are told is called "Mojave.". They then later come to find this new system is actually just Windows Vista. This is is actually a rebuttal against Apple's attacks on Microsofts software, unlike the previous commercial which is just a rebuttal against the "nerd" sterotype. ' It could be said that I was unfair in my claims against Microsoft and didn't give them the same opportunties since I only gave them two commercials and gave Apple three. The fact is that Windows commercials are unentertaining, and honestly very boring to watch. I literally laughed out loud watching some of Apple's commercials, where with Windows commercials I would have instantly changed the channel. In the realm of advertisment Apple out shines Windows by a mile.
 * //Mojave//** Commercial